Helping businesses to increase sales

Talk to Caluna about what it is you want to do, and we will share with you our proven process for success, for identifying opportunities for growth and understanding how to make the most of each and every opportunity.

We provide the following services:

We’ll ask lots of questions, to understand your key business objectives and where the business currently sits.  We’ll need to know who is your typical customer and what do they buy, who are your targeting, typical order values and lead-in time, and importantly what other marketing activity are you undertaking to attract these customers?

We have dedicated account managers for managing the delivery of your campaign and once we know what you are looking to achieve from the campaign we will develop the Caluna resource and activity to meet these needs. We believe that after your people, your database is your greatest asset and more often than not, you get out what you put in.  Take a moment therefore to think about the data that you are using to for your sales and marketing campaigns – is it fit for purpose?  If you’re not sure, this is the starting point.  A common thread within our methodology is database management, in effect creating a business tool out of your data, for you to develop sales opportunities and generate a steady pipeline for growth.

Experience has taught us that telemarketing or lead generation alone isn’t always enough to create the results you are looking for and many of our clients are looking to integrate the Caluna services into a blended sales and marketing activity e.g. a product launch, email marketing, trade exhibitions etc.  If you visit our Marketing dept, we have a strong portfolio that we are happy to discuss with you to support any proactive lead generation/telemarketing.

For more information, please contact us

Caluna is here to increase your online visibility. We deploy numerous on and off-line strategies designed to work for your business so that you can generate leads, drive traffic through your website and ultimately, increase your sales.

We Provide the following services:

The team of specialists in online communications at Caluna, will provide your business with an intelligent digital presence encompassing the complete online landscape including both strategy and implementation for Social Media, Search Engine Optimisation, Article & Content Creation as well as online PR distribution.

Working with Caluna will enable you to change the way you communicate, add extra dimensions to how your business is perceived and portrayed, giving you a significant competitive advantage with you target market.

For more information, please contact us

National Sales Academy:

Funded Work Based Learning for Existing Employees & New Apprentices.

 Overview

In the UK, the sales sector employs just over two million people in directly related occupations and up to another 1.3 million people in roles which include elements of sales practice. This represents 7% of the UK’s workforce.  These numbers reflect  the relevance of sales to all business activities, and the immense value of the sales occupation to the national economy.

The NSA was specifically set up to address the skills gap employers have in engaging, recruiting and retaining their sales workforce and employees.

The driving force behind the success the National Sales Academy is our understanding of sales from the inside out, our entrepreneurial spirit, and passion for creating and developing successful career pathways in sales.

We provide a number of funded skill based Certificates, Diplomas and Apprenticeships in SALES as well as a free of charge OUTREACH recruitment, assessment and pre work screening BOOTCAMP! We also provide employers with a range of bespoke training courses and access to funding.
The National Sales Academy works with individuals and employers to identify funded opportunities for existing and new staff (see OUTREACH) at levels 2 (Certificates, Diplomas, Apprenticeships) and 3 (Advanced certificates, diplomas, Apprenticeships) for those aged 16-18, 19-24 and 25+. The level and funding depends upon the job role, required experience and age category.

Why employers use the NSA?

To retain and develop existing sales staff across all levels.
As a cost effective alternative to standard recruitment.
As a work based delivery partner.
To access funding for staff training and development.
For social responsibility by creating successful career pathways for school and college leavers suitable for sales roles.
To assess and recruit both potential apprentices and sales staff through innovative assessment and pre work bootcamps and testing techniques
To set up an internal academy at the employer premises and access further funding.

 Business Benefits

Our customers and learners both benefit from our programmes and services from cost saving to increase in productivity and career recognition.

Below are some of the case studies and examples of how the employers have benefited from working with the NSA.

Case study 1: SME

• When we engaged with this customer they were looking to recruit their first internal sales team. The company employs 25 staff and operates in the sector of IT services.
• They were unsure as to how to set up the sales team and how to recruit in particular the entry level sales executives.
• We initially carried out a standard diagnostic to assess the company plans and understand more aout the expectations that the new role would do.
• We went though all the job details and decided  that most were suitable for an apprentice and that a few would be after about 3 to 5 months of the training.
• We engaged with candidates and held an assessment centre at the client site. Applicants were assessed and had to deliver a short presentation on the telephone. We interviewed the candidates for the employer as successful candidates were invited to bootcamp.
• 10 candidates attended bootcamp and the employer interviwed 8 at the end.
• They were so impressed with the quality of the apprentices that they offered 6 applicants the sales apprentice role and 1 a work trial of 1 month.
• The Apprentices have now nearly completed their level 2 and all will be offered a permanent role in the company and the option to progress to a level 3 if they wish to.
• In all this customer saved £51,000 in staff costs by employing Apprentices in the new sales team.

Case study 2: Multiple recruiter

•  After the initial diagnostic we established that our customer would be recruiting 250 to 400 people in the business over the next 12 months. Most of the roles were in sales, contact centre, business admin and customer services.
• We established that 200 of the roles could be done by an apprentice and would require a totally bespoke engagement, recruitment and training programme.
• The roles and job specs were finalised  and we engaged with candidates manly through the NAS matching service and digital advertising. As applications were high we held several assessment centres based on job role and department.
• In total we screened over 1200 applications, assessed 650 and 200 went though bootcamp.
• Currently all 200 learners are in active learning or are due to complete their level 2.
• We also managed to secure funding so that the client costs of training were also paid for.
• In total his client saved £180,000 in staff salaries, £80,000 in staff training.

For more information, please contact us

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